This QR code leads to Beleache's Great Stride event!
Though they have been around for 17 years, and used widely in Japan, QR codes are now appearing everywhere: business cards, stamps, stickers, coupons, wrapping paper, boxes, magnets, letterhead, envelopes, signs, TV commercials, and billboards. They also work on fabrics (T-shirts), metals, building materials, plastic, and any where you can put a readable sign. They are 2-D targets easily scanned by a mobile device with a camera (smart phones, iPad 2, XOOM etc.) and downloaded with a QR Code reader application (often free).
Helpful Links:
http://qrcode.kaywa.com/
http://reader.kaywa.com
http://www.beqrious.com/show/custom-qr-code-design