Yes, the new logo is boring.
But sometimes, that's the point. The Chase logo is also boring. But unique - and because of that and its constant association with the name, you can't forget it. My industry intersects at the fringes with the advertising and marketing industry. I know loads of graphic designers and typographers. Sometimes boring is the right choice.
There are also some very practical reasons too boring to share with the public, but which make a ton of sense. Simple logos in a simple two-color scheme mean the logo is cheap to reproduce - which means it can be slapped onto EVERYTHING. Better, yes?
I think some people are reacting badly to the logo because they fear change. It is a shock to see a new look rolled out. Just look at how loudly people scream every time Facebook makes some minor tweak.
As for the CF Superstar phenomenon, I understand where you're coming from, but I think it's important to have an "all-star of the week" kind of thing because we need role models. Our CF kids need role models! People the parents can point to and say, "See Jerry there? He got OLD. He got old because he does his THERAPY." Then, a few years later, the parents can still point to Jerry - "see Jerry there STILL? Why do you think that is? Maybe because he took this transplant thing seriously?" etc. These role models earned the recognition they get and continue to work to be the best example they can be. We have to have examples of "who's doing it right." But if we diffuse the CF Superstar phenomenon by promoting a thousand faces (and aren't we all superstars to somebody in our lives?), then we also diffuse the power of a good role-model.
That said, I have my role models. Superstars you've never heard of, I guess. Kathy Russell, Jen Eisenmann, Marion Rojas, Jonathan McCulley (OK, you may know Jon). I pick my CF Superstars for my own use. And maybe I've been a role model for somebody, somewhere. Hard to say.
Try not to beat up on the CFF for their marketing choices - THEY WORK.
Cris Dopher
